They lie about Amazon. They lie about eBay. They lie about ‘Retail Arbitrage’, Private Labeling, SEO, Importing, Site Builders, Sales Funnels, Importing from China, what

According to them, everything is changing (yet again!) The earth’s magnetic poles are reversing, cats and dogs are going out for drinks together, and the

Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It’s unavoidable; there are literally thousands

The point of diminishing returns is where so many eCommerce businesses go to die. It’s the invisible trap that sneaks up on you when you

I just got an email from a self-proclaimed “SEO expert”, breathlessly announcing a grand summit to tackle Google’s AI Overviews (AIOs) as if they’re the

Every seller wants better pricing. That’s obvious. The problem is that too many rookies treat negotiation like they’re hustling at a garage sale. They think

You think you’re being efficient. Bouncing between supplier sites, customer emails, research tools, and some half-loaded blog you forgot to finish yesterday. You’ve got fifteen

If inflation’s got your profit margins in a chokehold, stop trying to be Walmart. You’re not running a price war. You’re running a home-based business

I’ve been running my own businesses in wholesale and retail for nearly 50 years (yes, I started very young!), and I’ve spent about 30 of

We all know what it’s like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise,

One of the quietest ways ecommerce eats an entire year is by convincing people they’re fixing problems that were never the real problem. Sales feel

If your website pops up five boxes before someone even sees a product, you’re not building a list. You’re building an exit strategy for your

When you have a web site that sells products online, sometimes you come across Automatic Product Feeds from drop shippers and other wholesalers.

Where does the most money actually come from when you’re selling stuff online? People always assume they just need to find something people need, slap

Let’s be blunt. The internet is full of supplier roulette. You’re one click away from a legit operation or a garage full of repackaged junk,

Let’s just call it what it is. X is chaos in a trench coat. Half the accounts are bots, the other half are yelling, and

Let’s start with a confession: your hard drive is not a library. It’s not an archive. It’s a digital landfill with good intentions and terrible

Ever notice how some home biz champs glide through their day with spreadsheets that’d make a librarian weep, while others wing it in a glorious

Free. That word looks good when you’re just starting out. Free website trial. Free logo maker. Free business checking account. It all feels smart and

Here’s something most businesses screw up; storytelling in copywriting. I know what you’re thinking. “Storytelling? I’m just trying to sell a product, not write a

This obsession with being available all the time usually comes from comparison. You look at massive ecommerce platforms with teams and automation and think you

There’s a special kind of optimism that hits when you see a low wholesale price. It’s like finding a twenty in your old jeans. You

Let’s talk about the biggest fairy tale in home-based ecommerce: profit margin. Everyone loves that term. They throw it around like confetti. You see a

If your marketing sounds like it belongs in a late-night infomercial, something’s off. Overpromising doesn’t make you look confident. It makes you look unreliable. When

Half the internet looks like it was designed by people who think eyesight is optional. Tiny gray text on a slightly lighter gray background, fonts

There’s a certain breed of seller who lives by the phrase, “I’ll figure it out.” They say it like it’s a badge of honor. They’ll

Some pitch enlightenment. Others pitch success. But the worst ones pitch a mentorship that costs more than a used car and delivers less than a

Sell high or sell low? There are plenty of people out there who’ll tell you to do either one or both, and they’re wrong.

If you thought Pinterest was just wedding mood boards and cupcake fails, think again. While everyone’s out here chasing shiny social platforms and dancing on

If your checkout process is clunkier than a busted shopping cart, you’re flushing sales whether you know it or not. A bad checkout doesn’t just

Let’s talk about the absolute disaster that is bad eCommerce design. We both know you’ve seen websites that make you just sit there, staring at

We’ve all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick. White

If you think jumping on the latest product trend is the secret to ecommerce success, you’re about to get burned. Trends are bait. They lure

Somewhere along the way, the phrase “powered by AI” became the new “as seen on TV.” Every tool, plugin, and Chrome extension suddenly claims to

Most products don’t need a demo video. A coffee mug? Nope. A lamp? Please. Even a fancy desk chair doesn’t need a Hollywood production to

There are a lot of mixed-up perceptions out there about what you should name your business and how you should register it.

When people shop online, they can’t touch, feel, or try on a product. The only thing they have to go by is your images. If

You think you’re tired because you didn’t sleep enough. Or because business has been a little slow. Or maybe Mercury is in retrograde again. But

Here’s another favorite of the “let’s screw the sheeple” crowd. This is usually presented as a component of the Amazing Amazon Business they’re going to

Right now, everyone’s being told the same bedtime story. You can spin up an online business in a weekend. AI builds the site. AI tells

Be honest. You didn’t “just check one thing.” You opened your browser to grab a link, saw a notification, clicked it, remembered something you meant

Overthinking is the quiet killer in ecommerce. People think the big danger is bad suppliers or bad niches, but honestly, most businesses crash long before

If you’ve ever opened an email from your supplier and thought, “Wait, when did this get so expensive?”, congratulations, you’ve just met inflation. It’s that

Local pickup sounds easy: order online, grab it at the shop, skip the shipping drama. But plenty of stores still manage to make it feel

Building a business from home is one of the weirdest psychological experiments you can run on yourself. One day you’re fired up and full of

You’re not lazy. You’re overloaded. You’ve got 73 tabs open, your cat just knocked over your shipping scale, and there’s a customer asking if their

Sending identical emails to every subscriber is like shouting random pickup lines into a crowded coffee shop. Sure, someone might bite, but mostly you’re just

Writing your own articles, blog posts and social media material? You don’t have to do that, they say…just outsource it to India or the Philippines

If your shipping info is buried in fine print or scattered across three different pages, shoppers are gone before you even know they showed up.

Ever fired off an email campaign and felt like you’re firing darts blindfolded after three margaritas? Yeah, we’ve all been there. Email marketing without testing

Ever seen a home biz calendar that looks like a dumping ground for every supplier call, customer ping, and “quick check-in” that’s anything but quick?

Real visual swatches show customers the truth so they buy with confidence and you stop drowning in returns.

Let’s get one thing out of the way right now: search engines aren’t neutral. They’re not the friendly neighborhood librarian quietly handing you the “best”

Finding a real wholesaler feels like trying to spot a fake Rolex. Some look legit at first glance, but the second you start asking questions,

Some people swear by social media ads. Others say they’re a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and

People treat SEO like some kind of secret sauce, like it’s the only thing keeping their business afloat. But here’s the truth. SEO is a

Let’s talk about confirmation bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie. I’m talking

Working from home sounds like the dream, right? Pajamas all day, no commute, snacks within reach, and the ability to pretend you’re being productive while

Funny thing about instincts. They’re supposed to protect people from danger, right? But when a scam is in the air, that same gut turns into

You’re losing money. Not because of a bad product. Not because your prices are too low. You’re losing it quietly, one little transaction at a

Have you ever walked into a store and felt like you’ve seen the same five products a hundred times before? Like, how many different phone

Letting an AI chatbot handle your customer conversations sounds brilliant until it introduces itself as “Greg” and promises someone a lifetime supply of free coffee

Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring

Let’s kill the fantasy right now. AI is not a wizard, a genie, or your digital business partner who’s going to turn your online store

If your branding, messaging, or posting schedule changes every week, you’re not being creative. You’re being chaotic. Buyers don’t trust chaos. They trust what’s clear,

Research has a great reputation. It sounds smart. It looks disciplined. Nobody ever got mocked for “doing more homework.” In ecommerce, research is the one

Something that’s probably the least exciting thing in ecommerce but weirdly important, is naming your images. Yeah, I know, nobody’s waking up in the morning

Every ecommerce business hits bumps in the road. Orders get messed up. Paperwork gets misplaced. Shipments arrive late. Mistakes happen, and wholesalers know it. What

Most ecommerce sellers lose sleep over finding customers. Cute. The real gatekeeper is your payment processor. That’s the company that lets you take credit cards,

There’s a point in every home-based business where the wheels don’t just wobble, they come off. You’re staring at your screen, half-reading emails, dodging support

Let me guess, you’ve seen Shopify Collective and thought, “Hey, that sounds like an easy way to make money.” Shopify sure makes it sound that

Picture this. You walk into a store, and instead of neatly arranged aisles, there’s just a massive pile of random stuff. Shoes, canned beans, yoga

You’ve seen the ads.“We’ll build your business for you while you sleep. No experience needed. Just sit back and watch the money roll in.” Right.

There’s a special kind of stuck that only hits people who actually know what they’re doing. Beginners flail loudly. Smart people stall quietly. They read

If you’re selling online, stop stressing over finding the perfect product. I mean it. Quit scrolling through endless supplier lists, watching those YouTube gurus who

If you’re trying to sell to everyone, you’re selling to no one. That’s not a catchy phrase. That’s a business truth. And if you’re running

Here’s something that’s quietly killing eCommerce businesses before they even get off the ground. Pre-designed website templates. You know the ones. They look nice, promise

There is no way you can know whether the supposed ‘drop ship supplier’ in China is real. Chinese companies are not subject to the kind

Somewhere between clicking through dropdown menus like it’s 1997 and dragging files with the grace of a confused toddler, you’ve convinced yourself that this is

There’s a weird myth floating around that silence equals productivity. As if the absence of noise somehow guarantees the presence of focus. So you clear

If you’ve ever wondered whether Google can tell that a machine wrote your article, stop wondering. It can. Instantly. The company built a system called

Ever notice how some people morph into habit-sticking champs while others fizzle out faster than a cheap candle? No pixie dust or VIP club involved.

Let’s talk about the silent sabotage happening right under your nose. No, not the algorithm. Not your “low engagement.” Not some cosmic punishment for missing

Here are some things I hear from people all the time. “How can my online business compete with eBay and Amazon?” “How can I compete

Picture this: a shopper is seconds away from bailing. The mouse slides toward the top corner, the phone thumb heads for the close button, and

Somewhere out there, right now, someone’s A/B testing the color of a checkout button for the 400th time. They’ll spend all week obsessing over whether

Running an online store from home doesn’t mean you’ve got to stay locked in the basement like some weirdo running a hamster cult. A Google

Let’s get something straight. Every time Google so much as burps, SEO consultants act like the world’s ending. They throw around scary words like “algorithm

Alright, let’s talk about the thing everyone pretends they don’t do, but absolutely do. You’ve been there. You’re checking out a company you’ve never bought

You’ve posted on X. You’ve hash tagged on Instagram. You’ve danced with your dog on TikTok. And what did you get? Crickets. Maybe a pity

Putting together an email list without signup forms is a lot like hosting a backyard barbecue without sending invitations. Sure, hungry neighbors might catch wind

If your store doesn’t have an FAQ page, your customers are stuck guessing. And they won’t guess for long. They’ll leave. People don’t want to

Ever catch yourself polishing a scam’s turd into a golden egg? That’s optimism bias in full swing. It’s the sneaky brain glitch that keeps scammers

Somewhere along the way, a whole bunch of sellers decided that publishing content was the same thing as building authority. If the blog keeps updating

Have you ever seen a business and just know, within two seconds, that it’s gonna fail? Maybe the name is something ridiculous like “SuperDuperSavingsOnline4U” or

Let’s cut through the static: content still rules. Yeah, yeah, you’ve heard “content is king” since dial-up was a thing, but here’s what nobody tells

Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping

You put months into your store. The layout’s clean, the products look good, the checkout works, and traffic’s actually showing up. You finally think, “Okay,

There’s nothing like the 3 a.m. panic when you realize your best seller just sold out and you didn’t even see it coming. That’s ecommerce

Sending an email and never checking the results is basically like performing karaoke blindfolded, with earplugs in. Sure, you might nail it, but you could

If your store isn’t calling out the real-life problems your customers are dealing with, you’re leaving money on the table. People don’t buy because something

Let’s be very clear about something. Just because you’ve spent money on your business doesn’t mean it’s a business. It means you’ve spent money. That’s