If you’ve ever stalled out on your ECommerce business, buried yourself in research instead of launching, or felt like everyone else was built for this but you. Mind Games & Money is the wake-up call you didn’t know you needed. This book isn’t about motivation. It’s about mechanics. You’ll finally understand why your brain resists progress, how it tricks you into overthinking, and what’s really behind those sudden crashes in confidence, focus, and follow-through.

Written by 30+ year ECommerce veteran Chris Malta, this book pulls zero punches. It cuts through the hype and exposes the hidden psychological traps that solo entrepreneurs face; like perfectionism, fear of failure, decision fatigue, and the endless loop of “getting ready.” No fluff, no fake gurus, just real strategies to outsmart your own mental blockers and build something that actually works.