You’ve posted on X. You’ve hash tagged on Instagram. You’ve danced with your dog on TikTok. And what did you get? Crickets. Maybe a pity like from your aunt and one view from a bot in Belarus.
You’re not shadow banned. You’re just playing poker with a dealer who changes the cards after every hand.
Stop Chasing the Algorithm
Here’s the fix: stop chasing algorithm crumbs and start building for the only platform that doesn’t pretend not to know you. Google. It’s not flashy. It’s not trendy. But it works. Because when people want something, they don’t go scrolling through reels. They search.
They type words into a box. And if your business isn’t showing up in that box, you’re invisible.
Search is the one place where content doesn’t disappear after six hours and a mood swing from the CEO. Google doesn’t care if your brand is cute. It cares if you’re useful. And if you play the long tail game, you can edge out the big players before they’ve even poured their second cup of coffee.
Long Tail Wins
Long tail keywords are your best friend. Not “yoga mat.” That’s a knife fight with Amazon. But “best yoga mat for bad knees 2025”? That’s where you win. Specific beats broad. Depth beats noise. And answering real questions beats another viral dance challenge every time.
The best part? This stuff sticks. Write it once, and it keeps working. While your social media posts age faster than a banana in July, your blog post from three months ago is still climbing in search. Still pulling clicks. Still making you money.
It’s not magic. It’s muscle. And it starts with showing up consistently.
What Google Actually Wants
Write 800-word posts. Yes, 800. That’s the sweet spot where Google thinks, “Hey, this person might actually know something.” Don’t stuff it with fluff. Be real. Be helpful. Be the person who answers the question nobody else is answering.
And no, you don’t need to be Shakespeare. You just need to be clear. Be practical. Use your own voice, not AI soup. Talk like someone who gives a damn. Because if it sounds like a robot that went to marketing school, it’s going nowhere fast.
Internal Links Matter
Link to other pages on your site. Internal links are like breadcrumbs for Google. “You’re talking about yoga mats? Cool. Show me where to buy one.” Guide the bot, and it will reward you. Ignore it, and you’ll be buried under a mountain of listicles written in 2019.
Search Builds Trust
Here’s the kicker. This kind of content builds trust. People who find you through search are already looking. They’re not just scrolling for dopamine. They’ve got intent. They want answers. And if you’re the one who helps them, guess what. They’re way more likely to buy.
Social media is a billboard on a busy highway. Google is a flashlight in a dark room. One’s shouting at strangers. The other’s helping someone find what they need.
Which one do you think leads to sales?
So stop crying over the algorithm. It doesn’t love you. It never did. But search? Search is loyal. Search sticks around.
Five Things You Can Do to Show Up in Search
Pick five long tail keywords you can actually win.
Use Google autocomplete and “People Also Ask” to find real phrases. Don’t guess. Don’t get fancy. Think like your customer. If you sell baking gear, try “best muffin pan for small ovens.” That’s gold.
Write one blog post per keyword. No multitasking.
Don’t cram all your tips into one post. Focus each piece of content on solving one problem. One clear title. One angle. One solid solution. Keep it tight. Keep it useful.
Use your real voice. Not SEO word salad.
Google’s smarter than it used to be. It wants helpful content, not keyword soup. If your post sounds like a bad infomercial, you’ve lost the plot. Talk like a human who knows their stuff.
Link to three other pages on your site.
Write about yoga blocks? Link to your product page, your FAQ, and your shipping info. Internal linking helps visitors stay longer and tells Google you’ve got depth, not just one lonely post.
Post consistently, even if it’s once a week.
This isn’t a sprint. It’s a habit. One solid post a week is better than a content dump followed by radio silence. Build it like a playlist. One track at a time. Every track a banger.
You don’t need viral content. You need evergreen content. You don’t need another dance. You need a digital footprint that doesn’t vanish every time an algorithm sneezes.
Search won’t flatter you. It won’t go viral. But it will deliver steady traffic that actually converts.
So the next time your feed flops and your reach dies a quiet death, don’t moan. Just open up a blank doc, pick a keyword, and write something useful.
Because Google may not be sexy. But it sure as hell shows up.
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