Only the TRUTH about ECommerce
Here's another favorite of the "let's screw the sheeple" crowd. This is usually presented as a component of the Amazing Amazon Business they're going to cheat you how to build.
They tell you that you need to get "unique" products into the marketplace and create your own brand with a "Private Label" because it will be impressive and cool and people will buy lots of it and love you.
First, let's think about the concept of "unique". On the Internet, people search for things they know about. They know about those things because of something called Consumer Awareness. Consumer Awareness is created by the manufacturing companies that make products. They do it by spending tens of millions of dollars in real-world mass media advertising.
They have to do that. If they don't, the big-box stores won't carry their products because consumers won't know about them and they'll be harder to sell. Yes, it's a thing, and has been forever both in the physical world and online. Make sense so far?
So, "unique" products are by definition..."unique". That means there is NO general Consumer Awareness. Most people don't know about them. They're new and unique.
Here's a news flash for the Scam Boys. The internet is based on Search. So is Amazon. So is eBay. The only way a consumer can find a product is if they search for it. That means they have to know what it is. If it's "unique", they don't know what it is, and will never search for it. That means you can't make any money with it.
Now let's talk about the "Private Label" thing. Labeling is about branding in the Real Business World. Brands are created to instill confidence in consumers, so they will keep coming back to the brand and buy it over and over again because if the brand is built right, consumers TRUST it.
It takes years and tens of millions (sometimes hundreds of millions) of dollars to create a brand strong enough that large numbers of consumers will trust it enough to make it worthwhile to manufacture and sell.
Slapping a sticky label that says "Joe's Coffemakers" on a cheap product from China is NOT creating a brand!
Which would you rather buy? A Joe's Coffeemaker, or a Cuisinart Coffeemaker? See what I mean? This whole Private Label thing was created by some skeezy marketer somewhere as a way to make you feel cool because you "own a brand". It has ZERO value in the retail marketing world.
They'll charge you tens of thousands of dollars to "teach you" how to create that brand.
For all that money, you get told to slap sticky labels on cheap stuff from China, and you end up NOT owning a brand. You own some sticky labels, a bunch of junk from China and a miserable future trying to get rid of that cheap crap that you "Private Labeled".
Don't do it, please.
To learn to start a REAL online business that actually makes a full time living, check out my FREE EBiz Insider Video Series.
- Home-Based EBiz: The Unvarnished Truth
- Wholesale Backorders: The Butterfly Effect
- What sells online, what doesn’t, and why
- Still Room to Compete?
- What happened to eBay?
- Setting Up Your Business Name
- Retail Arbitrage
- Private Labeling
- Paid Advertising – Do I Need It?
- Fulfillment Centers
- Amazon – Bad Idea for Home Business
- Automatic Product Feeds: Good or Bad?
- Free Shipping-Should I Offer It?
- Free Trial Websites
- Gold Rush
- Importing from China
- Liquidations-Good or Bad?
Get FREE EBiz Help NOW!
Chris Malta's EBiz Insider Video SeriesTM
FREE 11-Part ECommerce Video Series!
Fantasyland is where junk EBiz Marketers take your business to die. I teach the Real EBiz World, where people actually make money.
With 25 years in the business and more than 6,000 hours of personal Mentoring under my belt, I'll teach you more genuine Insider Info about EBiz in this series than you've learned in all the time you've been trying.
You won't find this kind of information anywhere else.
FREE EBook - EBiz Scams Revealed
If you're selling online, you're getting CHEATED.
It's a FACT. Somehow, some way, somebody along the line is lying to you and cheating you out of some of your money.
You need to find out HOW and put a STOP to it. Right Now.
Junk Affiliates, YouTube Vidiots and Fake Gurus targeted you the minute you started selling online. They're in YOUR wallet RIGHT NOW and you don't know it. THEY think it's FUNNY
Download this FREE Book and put a STOP to it.
Meet Chris Malta
Possibly the only person left who'll tell you the entire truth about ECommerce, whether you like it or not.
Most ECommerce Marketers are actually just part-time salespeople who push whatever pays them the highest commissions, no matter how bad it is, as long as they get paid. You CANNOT listen to those people.
I've spent 25 years actually running successful business in this market, and really HAVE made millions in it. I'm one of just a very few people who can answer ANY question you have about ECommerce.