Only the TRUTH about ECommerce

Liquidations-Good or Bad

Liquidations: Good or Bad?

There are a lot of so-called EBiz "gurus" out there who tell you that you can make a killing online buying and selling liquidated products. They tell you that you can buy them for pennies on the dollar, then turn around and sell them at retail on eBay, Amazon, and so on.

To most people who don't have a lot of experience in retail, that sounds pretty exciting. To those who DO have experience in retail, however, buying and selling liquidations is about as exciting as putting on a $3,000 pair of Christian Louboutin sneakers and accidentally stepping in a mud puddle.

First, you have to understand that there's a lot of risk involved, even if the "liquidation" price seems low.

Liquidated products (also called “secondary market goods” to make the whole thing sound a little less horrifying) come from lots of sources. They COULD (rarely!) be factory overruns that never left the manufacturer or last year’s models that were never sold at the retail store. Much more likely, though, they're customer returns to big-box stores, used products such as old computers or other outdated electronics, incomplete or damaged scratch-n-dents, etc.

There are lots of web sites that advertise liquidations. The web sites themselves, no matter how good their reputations, do not control the actual liquidation sales themselves. They don’t even check out the legitimacy of the liquidators advertising on them. That’s on your head; you’re the one who has to make sure you’re not getting burned when you buy.

You could easily end up with a "waste factor" of 20 to 30% or more. "Waste" means products that are damaged, dented, non-functional, dirty, torn or generally useless for one reason or another. Of course the damaged boxes that contain the waste will almost always be hidden out of sight in the middle of the pallet you buy.

On top of all that, always remember that liquidated products are liquidated in the first place because nobody ELSE could sell them at retail!

Second, if you're buying liquidated product pallets, you're most likely trying to sell those products on eBay or Amazon. If you've been told that selling on EITHER of those platforms is a good idea for a home-based business owner, go get some of those $3,000 Louboutin sneakers and look for a mud puddle. At least that won't be as disapointing as finding out that there are no profit margins left for home-based business owners on eBay or Amazon.

Third, no matter where you try to sell liquidated products, the fact that you're carrying physical inventory is going to hurt your business. Selling online SHOULD be a situation in which you NEVER actually touch a product. You should NOT be cleaning, packing and shipping somebody else's one-off leftovers one at a time for a miserable profit. NOT an effective business model.

Fourth, the only people making any real money in liquidation are the brokers. The ones you buy the pallets from. The bigger brokers buy TRUCKLOADS of liquidation pallets all at once at REALLY low prices from big companies that couldn't sell the products for one reason or another, SIGHT UNSEEN. They do NOT inspect those individual pallets.

Then they unload them on YOU at a profit without even looking at them, and YOU'RE the one who gets to deal with all the heartache of trying to sell that junk at something approaching an individual profit margin that MIGHT get you a beer and a bag of chips if you're lucky.

Look, if you're going to be in business, BE IN BUSINESS. Forget about the gimmicks and all the other crap that sounds too good to be true. It IS too good to be true.

Get away from eBay and Amazon. Learn how to plan, research and start your own website, where you actually are your own boss. Sell NEW products that people actually WANT from real manufacturers and wholesalers. Use drop shipping so that you don't have to invest any money or handle the products physically.

That's how the people who make money in this business actually make that money. Anybody who tells you different is lying to you. Simple as that.


I've been teaching the most comprehensive ECommerce Education and Mentoring Program on the planet for over a decade. I have more than 30 years of actual experience IN this business.

If you want to learn how to build a REAL online business RIGHT, talk to me. I’ll teach you myself, one-on-one. It isn’t nearly as hard as you think it is.

Talk to my personal team of ECommerce Experts and I right here.

Ask anything you want; you’ll get the only honest answers you’ll find anywhere online.

And if you haven't done it yet...check out my FREE 11-Part EBiz Insider Video Series

Get FREE EBiz Help NOW!

Chris Malta | EBiz Insider Video Series

Chris Malta's EBiz Insider Video SeriesTM

FREE 11-Part ECommerce Video Series!

Fantasyland is where junk EBiz Marketers take your business to die. I teach the Real EBiz World, where people actually make money.

With over 30 years in the business and more than 8,000 hours of personal Mentoring under my belt, I'll teach you more genuine Insider Info about EBiz in this series than you've learned in all the time you've been trying.

You won't find this kind of information anywhere else.

FREE EBook - EBiz Scams Revealed

Chris Malta | EBiz Insider Video Series

If you're selling online, you're getting CHEATED.

It's a FACT. Somehow, some way, somebody along the line is lying to you and cheating you out of some of your money.

You need to find out HOW and put a STOP to it. Right Now.

Junk Affiliates, YouTube Vidiots and Fake Gurus targeted you the minute you started selling online. They're in YOUR wallet RIGHT NOW and you don't know it. THEY think it's FUNNY

Download this FREE Book and put a STOP to it.

Chris Malta's EBiz Tunes

Meet Chris Malta

Possibly the only person left who'll tell you the entire truth about ECommerce, whether you like it or not.

Most ECommerce Marketers are actually just part-time salespeople who push whatever pays them the highest commissions, no matter how bad it is, as long as they get paid. You CANNOT listen to those people.

I've spent over 30 years actually running successful business in this market, and really HAVE made millions in it. I'm one of just a very few people who can answer ANY question you have about ECommerce.

Leave a Reply

Your email address will not be published. Required fields are marked *