Building a Real Online Business is NOT about the Tools!

- article by Chris Malta

I get a lot of email from people who buy "instant EBiz" programs, people who spend thousands of dollars on software, sites and tools and still can't make a dime online.

That's not surprising. All those programs and offers out there are simply marketing ploys to try to make you believe that online business is easy. They cost too much, and they don't teach you what you really need to know.

Quick and easy tools that are supposed to provide online business results are most often way overpriced and way underpowered. Remember that these tools were written by someone else. Just a person, not an all-powerful, all knowing magical business wizard! In fact, most of the "quick and easy" online tools out there were written as cheaply as possible in order to make money quickly for the program's creator. This kind of thing is rampant online, and is NOT good for YOU.

For example, there are tools that tell you what "keywords" are good to use for your site. Did you know that a "keyword" that might be good for one online business model could be completely useless for another?

There are tools that analyze "commercial intent", which is an online shopper's intention to buy something based on the keywords they type into a search engine. Do you understand how commercial intent works, and why you have to use it together with an understanding of your consumer market to know whether it's right for your particular products? Of course not. This is new stuff to you, but the tools don't explain that they can only take you part of the way.

Were you aware that pre-built "template based" web sites are the worst possible thing you can do to your business? In retail, it's individuality that counts. Template driven web sites do not allow for the critical personal self-expression that is absolutely required if you're going to make money online.

That's one of the biggest differences between the 95% of people who fail at online business, and the 5% who actually succeed. That 5% takes the time and finds the sources they need to really understand the business they're getting into, instead of just buying worthless programs and pushing useless buttons all day.

Even if that 5 year old child gets the right answers on his calculator all day long, he will still never learn the concepts behind the math, and will never be able to push beyond the everyday, average, basic knowledge of what math is. Those who learn the concepts are the innovators who learn to instinctively move beyond the basics, and truly succeed at what they do.

I'll work with you personally for a full year to teach you these critical concepts and much more, to pull you out of that 95% failure rate, into the 5% success rate.

I did it for myself and many others; I can do it for you.